POST DETAILS
POSTDIRECTOR OF MARKETING - 1 POST
EMPLOYERMinistry of Natural Resources and Tourism
APPLICATION TIMELINE: 2022-06-22 2022-07-05
JOB SUMMARYNA
DUTIES AND RESPONSIBILITIES

i.To develop the board’s business and marketing strategy;

 

ii.To monitor the performance of the Board’s marketing initiatives to see if key performance indicators are being achieved;

 

iii.To develop marketing programs with quantifiable and objectives to measure results;

 

iv.To plan and oversee the design and production of all promotional aids and materials for distribution locally and overseas;

 

v.To decide on the various means of distribution of promotional aids;

 

vi.To coordinate the participation in various promotional campaigns and trips, trade fares and educational tours;

 

vii.To oversee the compilation and maintenance of up to date tourism data base and to prepare the quarterly and annual reports;

 

viii.To initiate and coordinate domestic tourism awareness campaigns;

 

ix.To coordinate market and product research;

 

x.To monitor and coordinate the relationship of tourism stakeholders both overseas and locally;

 

xi.To prepare and to monitor the overall marketing and business development budget;

 

xii.To keep abreast with and maintain the Board’s compliance with all public statutes, laws and policies related to intellectual property, copyright and trademarks;

 

xiii.To establish standards and practices for maintaining confidentiality related to all organization documents, data, policies and records;

 

xiv.To analyse market trends, recommend changes to marketing business development strategies;

 

xv.To supervise staff under the marketing directorate; 

 

xvi.To develop marketing programs with quantifiable and objectives to measure results;

 

xvii.To plan and oversee the design and production of all promotional aids and materials for distributions locally and overseas;

 

xviii.To decide on the various means of distribution of production aids;

 

xix.To coordinate participation in various promotional campaigns and trips, trade fairs and educational tours;

 

xx.To initiate and coordinate domestic tourism awareness campaigns; 

 

xxi.To monitor and coordinate relationship of tourism stakeholders both overseas and locally; and

 

xxii.To prepare and monitor the overall marketing and business development budget; and

 

xxiii.To perform any other duties related to his/her field as assigned by the Director General.

 

QUALIFICATION AND EXPERIENCE

Holder of Master’s Degree in Marketing, Business Administration/Commerce in Marketing Tourism, International Business, Economics, Public Relations and Marketing or equivalent qualification with working experience of at least ten (10) years of experience of which two (2) years should be in a Managerial position.

 

REMUNERATION TTBSS 12
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